Christian Business Woman

Do Monday mornings leave you staring at your screen? You have a to-do list so that isn’t the problem in figuring out how to get started. But you are still waiting for inspiration to make your fingers cooperate with your brain to work on the stuff that matters in making your business a magnet for money.

The key to making those fingers fly on your computer keyboard is to know your purpose. What? But you know why you are in business. You need to pay those bills on the counter. But is this really your purpose? Effectively defining your purpose is the key that makes your life vibrant. This is what makes you so passionate about what you are doing that clients call you instead of you calling them.

The connection between the heart and the head is only 12 inches. Well maybe in the 60’s when women teased their hair it was 15 inches. But back to my point; getting that connection between the head and heart working is a critical issue for business women.

Principle Number 3: Be a Women of Purpose
Purpose is defined as the knowing the reason that we exist. You live a purposeful life when you know your desired results and your goals. This means you know what you want.

The Power Of Your Business Purpose

• Your business purpose summarizes your system for making money in your business.
• For authors this is making book writing and marketing a system. This requires understanding what makes books fly off book shelves.
• For consultants this means being recognized by your clients as the expert in your field.
• For small business owners this means attracting and converting prospects into long-term customers.
• For women in Multi Level Marketing (MLM) this means you know how many sales calls you need to make on a weekly basis to sign-up new customers and new associates to build your down line.

These are great business goals but they tend to be analytical and from the head. We all want money to pay the bills but studies show that women are also deeply passionate about deeper issues. Your heart issues are captured when you write down your personal purpose.

The Power Of Your Personal Purpose

Your personal purpose summarizes why you want to make money in your business. Here are some examples.
• You need to save money to get your kids to college.
• You need to make some money so you can wiggle your toes in the sand at your favorite beach house to help you survive until your kids are in college.
• To want money so you can dig into your purse for charities. I know a woman who states “she lives to give” . . . and takes money.

Your personal purpose is deeply personal. You become a powerful woman when you connect both your business and personal purpose. This is where head meets heart. For example, you might be want to be recognized as the industry expert so you can increase your consulting rates by 15% this year to allow you to increase your contributions to a charity. You now engage your mind and heart in figuring out how to achieve increased exposure for your products and services so you can:
• help your clients
• help your bank balance
• impact your community.

There is energy in the synergy of combining head and heart, and your personal and business purpose.
Which one of these combination’s work for you? Which connection between your business and personal purpose turns you into a world changers?

Let me know!

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